Our Growing Goodness™ brand name is synonymous with our mission. As growers of good we are committed to bringing visibility to the idea of kids having the knowledge and power to make the world a better place and parents’ role to nurture that goodness.

Our Growing Goodness™ lifestyle brand will convey and promote a much needed message for our time—a precious reminder to be placed on all our labels that is simple, likable, engaging, heartfelt, authentic, meaningful, and memorable.

A baby is born and that family is forever changed in many ways. One way is the unending desire to raise a human that cares, is good, just, empathetic, independent, bold and kind.

Our Growing Goodness™ promise is to inspire new meaning, nurture human goodness, and give our partners and consumers a choice to make a difference.

Our Growing Goodness™ trademark class of goods and services includes online retail store services, clothing and accessories, along with charitable fundraising services by means of organizing and conducting special events.