Our Brand

Growing Goodness™ is a children’s lifestyle clothing and accessories direct-to-consumer brand where a portion of all proceeds will go to helping children in need.

Our Growing Goodness™ brand will convey and promote a much needed message for our time—a precious reminder to be placed on all our labels that is likable, engaging, heartfelt, authentic, meaningful, and memorable.

Our Promise

A baby is born and that family is forever changed in many ways. One way is the unending desire to raise a human that cares, is good, just, empathetic, independent, bold and kind.

Our Growing Goodness™ promise is to inspire new meaning, nurture human goodness, and give our partners and consumers a choice that will make a difference.


Growing Goodness™ launch date TBD. In working to bring these assets to life we have the opportunity to make a difference in the world.