Growing Goodness™ is a children’s lifestyle clothing and accessories direct-to-consumer brand where a portion of all proceeds will go to helping children in need.
Our Growing Goodness™ brand conveys a much needed message for our time—a precious reminder to be placed on all our labels that is likable, engaging, heartfelt, authentic, meaningful, and memorable.
A baby is born and that family is forever changed in many ways. One way is the unending desire to raise a human that cares, is good, just, empathetic, independent, bold and kind.
Our Growing Goodness™ promise is to inspire new meaning, nurture human goodness, and give our partners and consumers a choice that will make a difference.