Our Clothing

Our Growing Goodness™ online retail store will include Maternity, Newborn, Infant & Toddler, Girls & Boys clothing collections and accessories.

• Affordable
• Comfortable, Cute and Soft
• Happy
• Not unnecessarily complicated
• Simple patters and color story
• Eco-Friendly
• Organic sustainable fabrics
• Dyes from natural resources

• Made ethically
• Provides the funding to make a difference in a child’s life

Our Core Values

We believe we must be the goodness we seek in our children. We believe what we focus on grows. These principles are fundamental to our Growing Goodness™ brand. Our identity is therefore a true reflection of the goodness in ourselves.

Our Personality

• We are happiest when we are together as a family
• We eat together as a family
• We prefer outside over inside
• We think the more unplugged time the better
• We value family as the most important thing in the world

Our Voice

• Families come in all shapes and sizes
• Cousins make great brothers and sisters
• True friends are those rare individuals we regard as family
• All is possible when surrounded with good family and friends
• We think four-legged furry loved ones count as family too!


Launch Date TBD

We’ll let you know when we launch.

Our Mission

Our Growing Goodness™ mission is to bring visibility to the idea of kids having the knowledge and power to make the world a better place and parents’ role to nurture that goodness.

Our Growing Goodness™ efforts will focus on after-school and summer activities that promote healthy living, foster social responsibility, and nurture the goodness within our children.

Our Story

The original inspiration for Growing Goodness™ was simple, the desire to contribute and give back to community.

We believe in using our brand name as a force for good. That’s been our aim since our initial launch and exploration into the use of our growinggoodness domain name.

This initial research included an online broadcast network to raise awareness for our local farmers specifically focused on where our food comes from and those who feed us. A wonderful exploration that will help shape our brand.

After more research and development, a move from Chicago to the Pacific Northwest, a wedding, a newborn aka ‘Bean,’ focusing on home, family life, community, raising our daughter and watching her grow, it became clear what would provide the ultimate inspiration for the future of our brand.

It was after we became parents that Growing Goodness™ took on a whole new meaning. And in the end, we see this not as a story about our family, but about every family.