Our Mission

Our Growing Goodness™ mission is to bring visibility to the idea of kids having the knowledge and power to make the world a better place and parents’ role to nurture that goodness.

Our Growing Goodness™ efforts will focus on after-school and summer activities that promote healthy living, foster social responsibility, and nurture the goodness within our children.

Our Purpose

The sole purpose for creating this company is to contribute and give back to community. Our Growing Goodness™ clothing label will provide the vehicle for sharing our brand message and funding our mission.


Launch Date TBD

We’ll let you know when we launch.

Our Story

The original inspiration for Growing Goodness™ was simple, the desire to contribute and give back to community.

We believe in using our brand name as a force for good. That’s been our aim since our initial launch and exploration into the use of our growinggoodness domain name.

This initial research included an online broadcast network to raise awareness for our local farmers specifically focused on where our food comes from and those who feed us. A wonderful exploration that will help shape our brand.

After more research and development, a move from Chicago to the Pacific Northwest, a wedding, a newborn aka ‘Bean,’ focusing on home, family life, community, raising our daughter and watching her grow, it became clear what would provide the ultimate inspiration for the future of our brand.

It was after we became parents that Growing Goodness™ took on a whole new meaning. And in the end, we see this not as a story about our family, but about every family.

Our Brand

Growing Goodness™ is a children’s lifestyle clothing and accessories direct-to-consumer brand where a portion of all proceeds will go to helping children in need.

Our Growing Goodness™ brand conveys a much needed message for our time—a precious reminder to be placed on all our labels that is likable, engaging, heartfelt, authentic, meaningful, and memorable.